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Sam Allen Creates: July thru September 2019

Although these review blog posts take more time than I ever think they should, they are always so rewarding to see finished! The months of July, August and September were full of wedding work sprinkled with some other fun painting projects and even a tattoo design! Hope you enjoy this look back to last summer with me!


July celebrates the anniversary of the opening of Disneyland! Since it’s my favorite place in the whole world and they just revamped the beloved castle, I wanted to spend some time creating a new castle sketch and painting. I’m totally in love with the results and have this little passion project of mine hanging proudly in my office!

The month also included this commission of a painted quote: You are a match for your mountain. Another favorite of mine—and you can get this as a free phone lockscreen on my Instagram by viewing the Story Highlights:!

After a short vacation to Tennessee, I returned to a full plate of preparing for a flatlay workshop in Pennsylvania! They were in need of over 10 unique suites for their participants to practice styling and photographing. I had fun going over the past few year’s worth of design work to create updated and reprinted suites for them. The envelopes alone were a work of art! Stay tuned for the results of the workshop…

Wedding BTS

Before I share some of the wedding photos from my July weddings, here’s some in-studio behind the scenes shots… some of these you’ll see again in the final wedding photos in later months below!

As I worked on the launch of my wedding programs, my “guinea pig” bride got the special treatment with a custom written heading! Shop wedding ceremony programs here.

I loved all of these navy pieces created for this same bride, including this custom hashtag sign, which is now also available in my shop!

While I wait for wedding photos from this July wedding, take a look at these gold watercolor tags and tent cards. I wish you could see their shimmer!

Navy watercolor is definitely a favorite of my customers! Lastly, for my in-studio shots, are some name tags and note cards for wedding welcome bags!

Real weddings

Now it’s time for some real weddings! I absolutely adore how this travel themed wedding came together! They used international and domestic cities for their reception table names! Photos by Kelsey Combe Photography.

Shop Dusty Rose table numbers here, photos by Olivia Gird Photography.

Name tag placecards written in gray watercolor, photo by Chard Photo.

Styled Shoots

Now that I’ve wrapped up July’s Real Weddings, I’d love to share the styled shoots I participated in.

First up is a shoot with Stephanie Weber Photography! When she first proposed the idea of a vintage love letter shoot, I eagerly accepted to collaborate! It was such a simple yet beautiful concept and I am in love with the gorgeous results!

From our sunny California coast, we now go to the mountains of Colorado! Organized by Taylor Olivares Baxter and photographed by Neva Michelle!

Bridesmaid Cards

As I close out the month of July, here’s a look back at some bridesmaid cards painted up! I don’t always take photos of the cards, but these were definitely some favorites so I couldn’t resist! Shop Bridesmaid proposal cards and thank you cards here.

New Products

And lastly, there were a few new products launched in July! Whew, what a month!

As mentioned above, I launched my wedding ceremony program… I loved creating the custom watercolor headings—with so many varieties for my brides to choose from!

And as mentioned above, the addition of these Share the Love! wedding and event hashtag signs. I include a few fonts to pick from and a variety of watercolor paint options as well to customize the sign even further! Shop here.

And lastly, the redesign of my popular Godparent poem print but in watercolor calligraphy! With the launch of my watercolor godparent cards earlier this year, I really wanted to create a print to match! Shop my new print here, comes in 2 sizes and multiple color options.


Back to that flatlay workshop, here is just a peek at the results! You may recall seeing Jess Palatucci’s work on my blog last year with our Rapunzel themed styled shoot (link here), but this was all about how to photograph the details. As a stationery designer, I love these types of workshops but I am totally biased as I thrive on creating these details! Thank you, Jess!

Right after wrapping up the workshop for Jess above, I was contacted by Janita Mestre for one of her photo shoots—also which included an extensive flatlay area for the photographers to practice! Thankfully, Janita is local to me and I was able to provide her with quite an assortment of details! I love how she styled them, it was hard to pick my favorites! Thank you, Janita!

After wrapping up the work for the workshops, I created several more sets of invitations and wedding vow art to send some other photographers who were looking to practice their flatlays! Included in their packages, I made some more one-of-a-kind pieces like these wedding vow art pieces:

The month of August is also back to school time, at least around here, so I got to make this little cutie a sign to hold on her first day of Kindergarten!

I also got to paint up some Floral Last Name signs in addition to another Sisters painting for a shared bedroom. These are some of my favorites to work on, so many unique color schemes can be created! Shop Floral Last Name Signs here.

Next up, some Bible verse affirmations for a fellow wedding vendor!

Watercolor Portraits

And of course the month included watercolor portraits! From wedding to entrepreneurs to families! I love them all! Shop watercolor portraits here.

Wedding BTS

Digging back into wedding work, here are my own in studio shots for these fall weddings! First up are navy blue watercolor painted wedding invitations! Interested in having me address your own envelopes? Take a look at my Etsy shop here.

You’ll get to see this real wedding just below in the September section, but I loved getting to work with my dusty purple! It’s not often that I paint in purple but I really love the look it has! This bride included lots of my watercolor stationery… from table numbers to ceremony programs and menus to signage and placecards! Whew! I love getting to be so involved in one single wedding and working so hand in hand with the bride for her happy day!

Acrylic table numbers and guest book sign for a September wedding in Switzerland! Plus tags for their escort table display! Scroll down to see the final wedding photos in the September Real Weddings section!

I’m always touched when someone requests a sign for their Memoriam table…

And lastly, some gold watercolor name tags… see how they used them in the next photo in the Real Weddings section!

Real Weddings

Can you spy those golden tags amongst the place settings?

Amy Deputy Photography

This wedding was one of my favorites last year! Not only was the bride so easy to work with, the photos of her Maine coast wedding was beyond gorgeous! Photos by Courtney Elizabeth Media.

“Sam was an absolute dream to work with! She designed our wedding programs, menus, signage, vow books, and thank you cards for our family/wedding party and they were absolutely stunning. She was extremely responsive throughout the entire process—the customization available allowed me to get the final product exactly as we were looking for. I received so many compliments from guests on how beautiful everything was. Highly recommend Sam and I can’t wait to work with her again!”

Nicole M.

Watercolor escort tags in such a cute display! Marissa Cribbs Photography

I had a lot of amazing August weddings this past year! So I’ll say it again, here’s another favorite wedding of mine! This one was at a Santa Barbara mission… Heirlume Photography

And another favorite! This gorgeous wedding took place in Sun Valley, Idaho! Jenna Bechtholt Photography

And lastly, here’s a peek at a more local wedding, photographed by my friend Stephanie Weber Photography. Did you know that if you book a wedding package with her, she includes my vow books in her welcome package!

Bridal Party Cards

Before moving on to September, here’s some of the bridal party cards made in my favorite color!

New products

August’s new product was a spin on my godparent card! You now have the option to include this printed poem inside! Ask and you shall receive!


Remember when I mentioned sending suites out to photographers in August? Well here’s the first of the results! These are styled and photographed by Michelle Lippert Photography:

I also got to submit the paper goods for a styled shoot at an alpaca farm in New Jersey! It was so fun incorporating an alpaca into the wedding crest. let me know if you can find it!

Flatlay and tablescape photos by Kiamarie Stone.

As mentioned above, every now and then I make several sets of vow books for Stephanie Weber Photography’s welcome packages! It’s always a fun challenge to come up with unique designs.

Another fun project this month was lettering this tattoo for Laura MchPherson of Elephant Juice Photography.

Watercolor Portraits

Don’t think I forgot about my watercolor portraits! It was a busy month!

Wedding BTS

This month’s in studio flatlays feature a lot of wedding signage along with some place card tags! Take a look!

Real weddings

While I love all my wedding projects, this wedding in Switzerland was extra fun for me! I have worked with wedding planner, Loukia Arapian, before on an elopement but this was for a real wedding with so many romantic details! I even got to make one of the acrylic signs in French! Céline Chan Photographie

You already got a peek at this dusty purple wedding above, but here are the final wedding photos by Moth and Moonlite Photography

Table Numbers and “In Loving Memory” sign for a Massachusetts wedding. Morgan O’Neil Photography

Menus and Table Numbers for a destination wedding in Maui, Matias Ezcurra Photography

And lastly, a gorgeous and rustic wedding at Mount Ida Farm in Virginia, photos by Aaron Watson Photography. See more of their big day here.

Bridal Cards

And with these cards, we close out the quarter!

If you made it through this whole post—THANK YOU!! I’m really so proud of the work done over these few months and love getting to share it all with you! And in the spirit of thankfulness, I want to tell you that I wouldn’t be who I am without your encouragement and support. As I continue this adventure, I feel so much gratitude to pursue what I love and have you here for the ride. I’ll never tire of saying it, friends. Thank you for being here.

I believe in magic. I believe in the power of true love. I believe in fairy tales and happy endings. And I live to create stationery and art for the young at heart to allow my fellow dreamers to treasure all of life’s most wondrous moments!

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