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My Designs in Hobby Lobby and Beyond!

Sam Allen Creates Love is Sweet for Hobby Lobby

On a random Friday night last year, my husband and I were wandering through Hobby Lobby looking for decorations for our baby’s nursery, when we stumbled upon my “Love is Sweet” artwork! I was in shock! Tears were flowing, extra hard thanks to those darn pregnancy hormones, as I smiled like a goof in the middle of the aisle.

Almost a year prior to that, I had been contacted by an overseas manufacturing company that was in need of an American hand lettering artist to create several designs for them to sell to stores such as Hobby Lobby, Michaels, Pier One, etc.

Over the course of that next month, I worked tirelessly coming up with sayings and crafting the perfect designs to submit. And once I submitted them, they would take it from there to pair my design with the perfect background material and frame. And since they bought the design from me outright, I had no idea when or if the designs would be picked up by any stores!

Sam Allen Creates for Hobby Lobby - Love is Sweet sketch

Initial Sketch of my Love is Sweet Design

So that’s why, almost a year later, the shock to see my very own handwriting on the shelf in Hobby Lobby, MY FAVORITE STORE EVERRRRR, was the most exciting, the most gratifying, the most AMAZING, thing ever in my whole life (until a few months later when my son was born of course!).

And since that first time of working with this company, I’ve designed many many more pieces for them, just recently completing another 20 handwritten works!

 

Sam Allen Creates Its Good to be Home sketch

Sketch of one of my more recent submissions

It’s all so exciting! That feeling of seeing my work in stores has not wavered even a fraction. And seeing my friends and family, and even strangers, finding my work in stores and sending me photos has been the most amazing thing ever!

This post is so long overdue because I have been saving and saving and saving everyone’s sweet photos to share here! Each of these photos means so much to me!! I can not fully say how much I appreciate everyone’s support and excitement in this venture!

Sam Allen Creates for Hobby Lobby - For This Child We Prayed -Shana, Portrait by Cory James

Keep your eye out for some new releases at Hobby Lobby and Michaels, including one from the below “Love Never Fails” sketch (available at Hobby Lobby NOW)!

Sam Allen Creates Home Sweet Home and Love Never Fails sketches

• Love Is Sweet, limited availability at Hobby Lobby

• For This Child We Have Prayed: available at HobbyLobby.com

• Home Sweet Home: limited availability at TJ Maxx

• Home is Where I Am With You: limited availability at Home Goods, and coming soon to Michaels!

• There’s No Place Like Home: limited availability at Home Goods and Hobby Lobby

• Love Never Fails: just released at Hobby Lobby, available online here.

Sam Allen Creates Home Is Where I am With You and There's No Place Like Home sketches

I believe in magic. I believe in the power of true love. I believe in fairy tales and happy endings. And I live to create stationery and art for the young at heart to allow my fellow dreamers to treasure all of life’s most wondrous moments!

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