Back in January, I started to work with Tessa Ellis, a hair stylist who works at Shear Envy in Wildomar. Tessa and I have known each other close to forever, aka since middle school and have just reconnected over the last couple years. Anyway, back to January, Tessa asked me to design a logo for her personal brand as she is expanding further into styling for brides.
To design her logo, I asked her to fill out a brief questionnaire that would describe her business and help me with visual cues. Many of Tessa’s answers followed the same theme… her brand should be simple yet elegant, classic typography with pastel colors. She also wanted to include a silhouette of a bride.
I also looked at Tessa’s Pinterest boards, in particular her clothing where she seemed to pin many modern outfits, several with bold stripes.
So modern meets classic… I am coining the phrase “modern yet vintage feminine.”
I first gave Tessa 4 logo concepts to look at, all in black and white, just to get an idea on which direction she would like to head in.
Concept 3 was taken out right away as it was too modern and I created a few different variations of the other concepts and started to play with color. After that step we settled on revised concept 1 with a pastel pink and gray color scheme.
I am so happy with how the logo turned out and even more happy that Tessa loves it too. From there we developed business cards and a WordPress blog site. Both the cards and site utilize the strong horizontal stripes and the site includes a bride’s silhouette in the header graphic.
You can visit Runway-Bridal.com here and see how we utilized a semi-customized WordPress blog site. The same theme that my blog uses is on her site but with the customized CSS option.
Thanks for reading about the design process of Runway Bridal… it was definitely a fun project and I am looking forward to more projects with Tessa.