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Sam Allen Creates — Watercolor Wedding Collection

If you’re a bride looking for an extensive line of stationery for your watercolor wedding, then this is the place for you! I love meeting brides right after their engagement and working on proposal cards for their bridesmaids… and then helping them with addressing their wedding invitations as the big day gets closer… and then finally, completing their day-of stationery! This job is a dream come true: getting to meet kindred spirits while pursuing my creative dreams!

Below you will discover, through real weddings and studio shots, the various products that I have available. Some are available directly through my Etsy shop while others are more custom in nature. 

First up, bridesmaid proposal cards! I don’t know about you, but when I first got engaged, asking my friends to be my bridesmaids was my top priority! I love creating these cards for brides, knowing that they are a celebration of true friendship and sisterhood. There are so many color and wording options, starting with the proposal but also including thank you cards for the wedding day. PLUS cards for parents, other family members and of course the groom on the big day! Here’s a few sneak peeks at what I have to offer, but take a look at my full line of Bridal Party Cards in my Etsy shop.

Next, wedding invitations and envelope addressing….

Envelope Addressing

The first impression your guests will receive of your wedding starts with your hand addressed envelopes! Whether it’s with pointed pen or with brush calligraphy, I love to addressing envelopes… creating each one as it’s very own work of handlettered art!

The way this shop owner addressed my wedding envelopes was my absolute favorite part of my entire wedding stationary suite! She was very easy to work with and created prettier envelopes than I ever could have imagined! So many of our guests have commented on how beautiful they are!! We couldn’t be happier!

– Hollie K.

Once your guest opens their personalized envelope, then the real show begins! Here is where they get the full vision of your wedding… from the look of the artwork to the color palette to the style of fonts…. all of this sets the tone for your big day!

While I have an extensive portfolio of past wedding invitations (see portfolio here), you can see pricing and more information on semi-custom invitations in my Etsy shop here.


Now let me walk you through your wedding day, starting with a warm welcome for your guests, programs for your ceremony, and then through all the paper goods for your reception…

Welcome Signs

Welcome signs are a great way to direct your guests to your ceremony, and can then be transported to your reception location as well if needed. These usually include a saying with your names and date. Materials range from paper to acrylic to mirrors.

Ceremony Programs

These paper handouts are given as your guests enter the ceremony or placed at each seat. The include the order of the ceremony, a thank you message, the names of the wedding party and family members, as well as a place to list names for a memorial. There are many options available, see the full list here.

Seating Charts

If you’re having assigned seating, you’ll either need a seating chart or a display of escort cards/tags (see the next section). While I love both of these methods, I have such a soft spot for seating charts! They are to the point and a creative way to welcome your guests to the reception. The basics include a list of your guests names organized by table number or alphabetically. Additionally, a creative title and the bride and groom’s names and date finish the piece. Materials range from framed or mounted posters, glass, mirror, acrylic, chalkboard… really the sky is the limit!

Seating charts are made to order and not listed in my Etsy shop currently, message me for a quote.

Escort Cards

Escort cards would be used in place of a seating chart… whether you go with a tag or tent card, each piece will need the guest’s name and their table number. Find the following items in my Etsy shop: banner name tags, rectangle tags, and tent cards.

Table Numbers

Your guests now know which table they are sitting at and now need to find their table. My standard table numbers include a few different layouts, but there are other creative ways to name your tables as well like after your favorite cities!

While this next gallery isn’t made with watercolor, I sure do love the look of acrylic for table numbers as well!

Or even made on terracotta saucers and slices of agate!

Placecards: Tent Cards, Flat Cards, and Name Tags

Once the guest arrives at their designated table, a placecard is used to show them their actual seat. This is also a great place to show the serving staff which entrée your guest chose, if needed. Guests tend to love seeing their names written out in calligraphy and often take them home as a keepsake.

Find these items in my Etsy shop: tent cards, flat cards, rectangle tags, and banner tags.

Placecards can also be made using natural elements like marble tiles and slices of agate!

Reception Dinner Menus

Whether you’re having a buffet or a plated reception, menus add another layer of decor to your table. My menus include a variety of color schemes and fonts to match your decor. While my standard menu design is listed in my Etsy shop, customized menus can also be created like the ones below with watercolor florals.

Kay Mitchell Photography

Custom Worded Watercolor Signs

And lastly, for all other needs, I can create custom watercolor signs with whatever wording is needed! Perhaps you need a sign for your Cards & Gifts table, a memorial or hashtag sign, or even a chart to show the timeline of events… I got you covered! Shop custom signs here.

Now that we’ve gone over the individual items, take a look at how these brides have used these items together to create a cohesive look for their wedding!

A wedding in gorgeous Idaho featuring navy watercolor table numbers, placecards, menus and programs… photos by Jenna Bechtholt Photography

Courtney’s blush and gold, travel themed wedding at El Chorro in Texas, photos by Daniel Kim. See more in my full blog post on her wedding.

A Charleston, South Carolina wedding which features multiple custom signs, a seating chart and more… photos by Dana Cubbage. See my full post on this wedding here.

Loved getting to use my dusty purple color mix for this early fall wedding, photos by Moth and Moonlite.

The navy watercolor is by far the most popular of my color choices, but it was truly perfect for this Maine coast wedding… Photos by Courtney Elizabeth Media

Sam was an absolute dream to work with! She designed our wedding programs, menus, signage, vow books, and thank you cards for our family/wedding party and they were absolutely stunning. She was extremely responsive throughout the entire process. I received so many compliments from guests on how beautiful everything was. Highly recommend Sam and I can’t wait to work with her again!

Nicole M.

A Tahoe wedding utilizing my watercolor banner tags for escort cards on their drink ware, along with a custom watercolor painting. of pine trees for their bar menu and their dinner menus. Photos by Torrey Fox Photography

For this Santa Barbara wedding, I created a large seating chart to match my watercolor table numbers and placecard tags. Then a custom timeline poster was created as a schedule for guests. Photos by Heirlume Photography

A greenhouse wedding complete with succulent inspired invitations, wedding programs, menus and tent cards but also some lettering for the seating chart on some gorgeous blue glass bottles! The wedding itself used a lot of bright colorful florals so I loved how the day-of stationery, utilized the walnut brown ink as a more neutral additional to the tables. Photos by Stephanie Weber Photography

This San Luis Obispo wedding at Higuera Ranch featured customized wedding stationery with watercolor paintings of florals and a venue illustration.


I hope you enjoyed this look into my watercolor collection (and then some!) of stationery and signage. If you have any questions or want to discuss an order you can fill out the form on my Contact Page or via Etsy.

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